Twitter: 7 Highly Effective Habits (from Psyblog)
New research on half-a-million tweets over 15 months reveals the factors which increase follower-count.
If you want more Twitter followers, new research provides some easy pointers to the right type of tweeting.
This is the first study to examine what factors are associated with an increased follower-count on Twitter over an extended period of time. Hutto et al. (2013) studied 507 Twitter users over 15 months and half-a-million tweets (PDF).
Some of these are just handy reminders of good Twitter practice, but you may find the odd surprise—see what you think.
1. Avoid negative sentiments
2. Inform, don't meform
3. Boost social proof/trust
4. Stay on topic
5. Write well and avoid hashtag abuse
6. Be bursty
There's nothing wrong with having a burst of Twitter activity, say 10 messages in an hour. Twitter users who were bursty from time-to-time tended to attract more followers.
7. Switch from broadcast to direct tweet
Read more in-depth research on Twitter, check out: Twitter: 10 Psychological Insights. And for companion Facebook info, see Facebook: 7 Highly Effective Habits.
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