I just read a recent post on how advertisers (companies with lots of advertising dollars) are using their money for Super Bowl Sunday, specifically how to get the most bang for the buck. Here is what I learned:
How are marketers using Social Media to extend the COMMERCIAL experience?
1. Building multi-layered campaigns through Facebook, Twitter, and YouTube to continue the conversation beyond the BIG GAME.
2. Avoid MASS-BLASTING a single spot. Another words, avoid putting the same content on each spot or through each social media channel (i.e., FB, Twitter, YouTube). Check out how Chevy is doing this with their "Chevy Game Time App" (great example of what I'm talking about in this ad).
3. 80% of people these days watch TV with a [tablet] or phone in their lap. This changes the game and how people can interact with the game itself!
4. Join the conversation around the GAME which is unique to your brand, product, company, etc., so as not to impose on the conversation BUT enhance it. This is what COKE is trying to do during the game.
Read more here and view the statistics: http://fastcocreate.com/1679511/super-bow-xlv-advertisers-on-how-to-make-the-game-social Consider the application questions below.
How are marketers using Social Media to extend the COMMERCIAL experience?
1. Building multi-layered campaigns through Facebook, Twitter, and YouTube to continue the conversation beyond the BIG GAME.
2. Avoid MASS-BLASTING a single spot. Another words, avoid putting the same content on each spot or through each social media channel (i.e., FB, Twitter, YouTube). Check out how Chevy is doing this with their "Chevy Game Time App" (great example of what I'm talking about in this ad).
3. 80% of people these days watch TV with a [tablet] or phone in their lap. This changes the game and how people can interact with the game itself!
4. Join the conversation around the GAME which is unique to your brand, product, company, etc., so as not to impose on the conversation BUT enhance it. This is what COKE is trying to do during the game.
Read more here and view the statistics: http://fastcocreate.com/1679511/super-bow-xlv-advertisers-on-how-to-make-the-game-social Consider the application questions below.
What correlations can you make on how you might use social media channels for your upcoming event or as tools to capture interest in your organizations message? How might you use the different platforms of social media differently this Easter season for example? What role could Facebook, Twitter, YouTube, Google+ and other social media services allow your organization to get "the most bang for its advertising buck"? What applications came to your mind after reading the post?
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