How you answer these questions will determine how viral the crowd you are building might be:
1) Do you know your crowd? Describe them.
2) How are you conversational with your crowd?
3) What expectations do you have for your community?
Read more here from Gunnar:
http://gunnarspeaks.com/2014/03/31/a-kaiserchiefs-show-inspired-this-chapter-in-my-book-about-building-a-viral-community/
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