Saturday, March 12, 2011

Wht are Marketers Capitalizing on Fond Thoughts of the Good OL's Days?

USA Today article by Bruce Hirovitz credits it to a "return to a simpler world" driven by teens who are "trending toward simplicity and authenticity. "

He goes on to say, "40-plus sector loves to remember when, and many Gen Y'ers and tweeness think Retro is hip."

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