weshughes (weshughes):
Newspapers hit a new low as an information source -56%. While television 68% and the internet 78% lead the way as our primary source of gathering information.
This has implications for you as a leader of an organization. You must work on diversifying your message and communication outlets. One media outlet, i.e. a church newsletter, is not going to maximize your message. If this is it, a lot of people will go uninformed or never find you.
You must continually develop your use of the internet as a means to inform those in your organization. Tweet, Facebook, web pages, blogs can help inform your group and help reach potential clients/ customers.
http://twitter.com/weshughes/status/19832194726
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